SAN DIEGO, Calif.– The Honest Kitchen, maker of all-natural pet foods, treats, toppers and supplements, announces the release of two new 100% human grade fish treat innovations made with Marine Stewardship Council (MSC) certified fish and are Non-GMO Project Verified: Crunchy Fish Sammies™ and Superfood Cod Crisps.  

Crunchy Fish Sammies™ are one-of-a-kind snacks perfect for picky and sensitive pups. They’re made by sandwiching cod, fruit and veggies between layers of crispy cod skin. Packed with Omegas and protein, these snacks also deliver a satisfying crunch. Available in 3.5 oz packs for $11.99 in two recipes: Cod, Pear & Blueberries and Cod, Apples & Carrots. 

Superfood Cod Crisps are made with cod and juicy berries — that’s it! Gently dehydrated to retain their flavor and nutrition, they’re loaded with omegas and pure, lean protein. Super crisp superfoods that are super tasty — especially for picky or sensitive pups. Available in 3 oz packs for $11.99 in two recipes: Cod & Blueberries and Cod & Strawberries. 

In addition to the new fish innovations, the entire fish line has been rebranded, for better shelf cohesion and messaging. New fish treats, as well as the line re-brand will roll out March through summer at independent pet supply stores, and online.   

The launch will be supported by a social influencer campaign. Additionally, the company has a recommended POG for best shelf presence and is supplying a “Social Toolkit” which includes pre-designed plug & play social posts and emails.
  

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